Do you take the free samples offered in super- markets? About 70% of all customers will take free samples. Furthermore,

Do you take the free samples offered in super- markets? About 70% of all customers will take free samples. Furthermore, of those who take the free samples, about 30% will buy what they have sampled. Suppose you set up a counter in a supermarket offering free samples of a new product. The day you are offering free samples, 317 customers pass by your counter.


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